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MANAGEMENT

Moshe BenBassat

Chairman & Founder
Professor BenBassat is a prominent leader in the areas of optimization and decision support. Professor BenBassat has founded two companies based on his research work, ClickSoftware and Plataine. ClickSoftware is the leading provider of service optimization solutions, including service scheduling, resource and capacity optimization, analytics, and demand forecasting. With a successful academic career at USC, Tel Aviv University and UCLA, BenBassat’s research work took place in collaboration with many leading institutions including DARPA, NIH, NASA, and NSF.
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Avner Ben-Bassat

President & CEO
Avner Ben-Bassat is the President & CEO of Plataine Technologies Ltd., with over 15 years of experience in the field of complex, multi-dimensional optimization software for the services and manufacturing segments. Avner leads Plataine’s Total Production Optimization (TPO) product vision and global business strategy. He holds an MBA with distinction from Duke University’s Fuqua School of Business and a BSc (Magna Cum Laude) in Mathematics and Computer Sciences from Tel Aviv University.
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Clay Bolick

VP Operations, North America
Clay Bolick, has over twenty years of experience in the furniture industry. Bolick joined Plataine after sixteen years with Rieter Greensboro, the US distributor for Shoda routers, where he was a Sales and General Manager of the Woodworking Machinery Division. Prior to that, he was an account manager at Powermatic, a machinery manufacturer and distributor to woodworking industry. Bolick earned his B.A. degrees in Economics and Business Management from North Carolina State University.
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Amir Ben-Assa

Chief Revenue Officer
Amir Ben-Assa leads Plataine’s global revenue strategy, overseeing sales, marketing, and business development to accelerate growth and enhance customer retention across industrial markets. With over 20 years of experience in marketing and business development, Amir has a proven track record of scaling go-to-market strategies and delivering measurable business results. Prior to joining Plataine, Amir held senior marketing and business development roles at RFKeeper, AeroScout (acquired by Stanley Black & Decker), and Siemens. He holds an Executive MBA from Tel Aviv University and a B.Sc. in Mechanical Engineering from the Technion – Israel Institute of Technology.
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Gil Cooper

VP R&D
Gil Cooper has over 20 years of experience in developing innovative software for global tech companies, including multiple cutting-edge Silicon Valley startups. His career includes managing development teams across continents, building products and teams from scratch, and advising Fortune 500 companies. Gil has expertise in developing SaaS platforms using cloud technologies. Gil holds a B.Sc. in Computer Science and Statistics from Bar Ilan University and a PMP certification from Virginia Tech.
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Anat Kanner Kalka

VP of Products & Services
Anat Kanner Kalka is the VP of Products and Services at Plataine, where she leads a unified strategy across Product, Pre-sales, and Professional Services, driving value from product conception through customer onboarding and ongoing success. Anat oversees the full product lifecycle and customer journey—ensuring that innovative, cloud-based SaaS solutions are developed effectively, aligned with customer needs, and delivered with measurable impact. Prior to Plataine, she held leadership roles in R&D, marketing, and product management at HP Indigo, where she honed her skills in innovation, cross-functional leadership, and market-driven value creation.
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Raviv Segal

CFO
Raviv leads all Financial, Budgeting and Accounting activities at Plataine, bringing to his role 20 years of managerial and financial experience. Prior to joining Plataine, Mr. Segal served as CFO of G. Willi-Food International Ltd. (NADSAQ: WILC), and before that he served as Controller and CFO in several High-Tech and Medical Device companies, as well as a senior Audit Manager at Deloitte Israel. Raviv is a certified public accountant (Israel). He holds a BB in Accounting & Business Management from the College of Management – Academic Studies (COMAS).
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Orly Sanovsky

VP of Human Resources
Orly joined Plataine in 2006 and is responsible for planning and managing human resources programs and directing staff. In addition, Orly implements human resources strategies by establishing department accountabilities, including talent acquisition, staffing, employment processing, compensation, health and welfare benefits, training and development, records management, safety and health, succession planning, employee relations and retention and labor relations. Orly holds a BA Degree in Criminology and Human Resources Management.
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