Jacqueline Nassirzadeh Oved

Everything is getting more complex. So why are the smartest companies simplifying?
There’s something happening right now, and it goes beyond nostalgia.
From Carolyn Bessette-Kennedy to Calvin Klein, from interiors to the way people are starting to disconnect from constant noise, there’s a clear shift back toward simplicity. It’s reminiscent of the 90s, with cleaner lines, fewer distractions, and more intention in how we live and move through the day.
But this isn’t just about fashion or design. It’s not even really about nostalgia. It’s about clarity.
We’re living in a time where everything is faster, louder, and more demanding. Information is constant, and decisions are nonstop. As a result, there’s a growing realization that more isn’t always better. More inputs do not always lead to better outcomes. In many cases, they simply lead to more noise.
That is why simplicity is making a comeback, not as a trend, but as a response.

A few weeks ago, I found myself back at CAMX, the Composites and Advanced Materials Expo, for the third time. This show has become a real marker for me, because it always lands right around my “work anniversary.” This year, I kicked off my fourth year at Plataine.
If i had to sum it up in one short sentance, CAMX 2025 felt different.
Last year, everyone was buzzing after the keynote on AI. It was exciting, but I got the sense people were still trying to wrap their heads around what AI actually means for manufacturing in general, but not so much what it might mean for them. There was curiosity, a lot of “tell me more,” but not much clarity.