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Plataine Names Avner Ben-Bassat as President

Tel-Aviv, Israel, July 1, 2008 – Plataine, a leading provider of integrated production optimization solutions announced today that Avner Ben-Bassat, Plataine’s VP of Product Marketing, has been appointed President.

Ben-Bassat succeeds Elery Pfeffer, who has decided to pursue new opportunities. "It has been a privilege to serve the customers and team of Plataine," said Pfeffer. "I have been fortunate to be part of a company that brings truly innovative solutions to the market and will be passionately rooting for Avner and the company."

"Elery has done a terrific job leading Plataine through the transition from a point solution application for the textile industry to an integrated enterprise solution for the wood, metal, and textile industries. We wish him the best in his new career move,” said Ben-Bassat.

Before joining Plataine, Ben-Bassat was a member of Avaya’s Pricing Strategy team and later served as an independent pricing consultant. Prior experience includes product development and professional services roles at ClickSoftware, a provider of optimization solutions for leading service organizations worldwide. Ben-Bassat holds an MBA (with distinction) from Duke University’s Fuqua School of Business and a BSc (Magna Cum Laude) in Mathematics and Computer Sciences from Tel Aviv University.

“Plataine offers highly innovative solutions, which consistently continue to produce compelling value to a fast-growing community of delighted customers. I am thrilled to have the opportunity to lead the outstanding group of focused, hard-working, and collegiate professionals that make up the Plataine team,” added Ben-Bassat.


About Plataine
Plataine is a leading provider of production optimization solutions for manufacturers of metal, wood, textile and composite-material products. Plataine’s production optimization solutions enable manufacturers to be more competitive by increasing material utilization, improving productivity, and shortening manufacturing cycles to ensure on-time delivery of products to customers. Plataine’s solutions are used by hundreds of manufacturers worldwide, including Bassett Furniture, Boeing, Century Furniture, Drexel Heritage, Ethan Allen, Ford, General Motors, The Gap, Hagger, Nike, and Wrangler. For more information, visit www.plataine.com or contact your local Plataine office.


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